Usability Methodologies

I frequently use these methodologies in my day-to-day work:

• Usability studies from start to finish
• Prototyping
• Test script creation
• Moderation
• Reporting and analysis
• Competitive review
• Heuristic evaluation/expert review
• Monitoring user feedback

I have run dozens of in person and remote unmoderated usability studies.

Competitive Benchmark Example

I reviewed competitor hotels.com for insights into purchase funnel strategies.
Hotels.com report

Usability Study Example

I ran a competitive study comparing the Alaska Airlines homepage and flight booking process with that of Hawaiian Airlines.
Test Plan